Start free.
Grow into it.
Free scheduling and a CRM to keep your leads in. Then a plan for every size of business, with all nine modules from Business upward.
Prices exclude 18% GST · billed in INR with a GST invoice · unlimited users on every plan
- Scheduling - unlimited booking pages
- Agenda, notes and actions on every booking
- CRM - store up to 2,000 leads
- 1 pipeline, lead capture forms
- Unlimited users
- No WhatsApp, SMS, Email or RCS
- No AI drafting or automation
- Amplifeed badge on booking pages
- WhatsApp + Email campaigns
- AI Assistant - 24/7 auto-replies
- AI Brain - answers from your own docs
- Approval queue - nothing sends without you
- Simple automations (1 trigger, 1 action)
- Media Studio - images · Social Studio - 3 accounts
- 5,000 contacts · 1,500 AI credits/mo · 1GB
- No SMS or RCS
- No AI Coworker, no full automation canvas
- Set-up is self-serve
- We migrate you - contacts, templates, campaigns, 5-7 days
- We build your first 3 automations with you, then train your team
- Every channel - WhatsApp, SMS, Email, RCS
- AI Coworker - catches cold leads, drafts follow-ups
- Full automation canvas
- Media Studio - image and video · Social Studio unlimited
- Unlimited contacts and pipelines
- 5,000 AI credits/mo · 3GB
- Dedicated support · branding removed
- Up to 25 workspaces - a brand or client each
- White-label - your domain, your branding
- Separate contact databases and branding
- Roles and approval workflows
- Per-client reporting dashboards
- Quarterly build session - new journeys, with us
- 25,000 AI credits/mo · 25GB
- Higher API rate limits
- Named account manager
- Unlimited workspaces
- SSO (SAML) and SCIM provisioning
- Audit logs and session management
- India data residency
- Custom SLA and dedicated throughput
- Private AI Brain configuration
- Sandbox environment
- Custom integrations built for you
- Named CSM · security review · DPA/MSA
You only pay for what you send
Usage rates are identical on every paid plan. No plan gets a better rate than any other, and every rate below is the one that actually bills you.
SMS
Active contacts
How the slabs work. Your whole volume bills at one rate: the rate your monthly total lands in. Cross a threshold and the lower rate applies to everything that month, not just the part above the line. That is more generous than charging each slab separately, and it is what the billing engine does.
Work out your actual bill
This calculator shows every line of its own arithmetic, using the same rates and the same slab logic as the invoice. Check it.
Usage is billed in arrears at the end of each cycle; the platform fee is billed in advance. Storing a contact is free - you are billed only for the ones you actually communicated with.
What you'll never see on your invoice
Most platforms in this category price the software low and then charge for the pieces you need to make it work. Here is the complete list of what we don't bill separately.
Per-user charges
Add the whole team, the agency, the intern. Every plan, including Free.
Per-automation charges
Build one journey or fifty. No slot pricing and no workflow limits.
Link tracking and analytics
Clicks, region and device breakdown are part of the product, not a second subscription.
Creative tooling
Media Studio with your brand colours, fonts and voice. No separate design subscription.
Channel connectors
WhatsApp, SMS, email and RCS are built in, not integrations. Nothing to wire up.
Setup fees
No onboarding charge and no implementation fee on any plan.
Extra pipelines or segments
Structure your data the way your business actually works.
Overage penalties
Past a limit you pay the published rate, never a punitive one and never a forced upgrade.
Compare every plan
What changes between plans is capability, scale and how much of the setup we do for you.
| Feature | Free | Starter | Business | Scale | Enterprise |
|---|---|---|---|---|---|
| Core | |||||
| Users | Unlimited | Unlimited | Unlimited | Unlimited | Unlimited |
| Scheduling and booking pages | ✓ | ✓ | ✓ | ✓ | ✓ |
| Shared team inbox | — | ✓ | ✓ | ✓ | ✓ |
| Google Calendar sync | ✓ | ✓ | ✓ | ✓ | ✓ |
| CRM - contacts included | 2,000 | 5,000 | Unlimited | Unlimited | Unlimited |
| Pipelines | 1 | 3 | Unlimited | Unlimited | Unlimited |
| Self-updating segments | — | — | ✓ | ✓ | ✓ |
| Channels | |||||
| — | ✓ | ✓ | ✓ | ✓ | |
| — | ✓ | ✓ | ✓ | ✓ | |
| SMS | — | — | ✓ | ✓ | ✓ |
| RCS live on Jio and Airtel | — | — | ✓ | ✓ | ✓ |
| AI | |||||
| AI Assistant - 24/7 replies | — | ✓ | ✓ | ✓ | ✓ |
| AI Brain - grounded on your docs | — | ✓ | ✓ | ✓ | ✓ |
| AI Coworker - chases cold leads | — | — | ✓ | ✓ | ✓ |
| Approval queue before anything sends | — | ✓ | ✓ | ✓ | ✓ |
| AI credits / month | - | 1,500 | 5,000 | 25,000 | Custom |
| Private AI Brain config | — | — | — | — | ✓ |
| Automation and creative | |||||
| Simple automations | — | ✓ | ✓ | ✓ | ✓ |
| Full journey canvas | — | — | ✓ | ✓ | ✓ |
| Media Studio | — | Images | Image + video | Image + video | Image + video |
| Social Studio accounts | — | 3 | Unlimited | Unlimited | Unlimited |
| Link tracking - clicks, region, device | — | ✓ | ✓ | ✓ | ✓ |
| Brand kit in Media Studio | — | ✓ | ✓ | ✓ | ✓ |
| One template, sent as WhatsApp or email | — | ✓ | ✓ | ✓ | ✓ |
| Teams and brands | |||||
| Workspaces | 1 | 1 | 1 | 25 | Unlimited |
| Team hierarchy - admin, manager, TL, rep | — | — | ✓ | ✓ | ✓ |
| Lead routing and alerts to the owner | — | — | ✓ | ✓ | ✓ |
| Roles and approval workflows | — | — | — | ✓ | ✓ |
| Per-client reporting | — | — | — | ✓ | ✓ |
| White-label | — | — | — | ✓ | ✓ |
| Security and governance | |||||
| Data export, any time | ✓ | ✓ | ✓ | ✓ | ✓ |
| DPA available | — | ✓ | ✓ | ✓ | ✓ |
| SSO (SAML) and SCIM | — | — | — | — | ✓ |
| Audit logs | — | — | — | — | ✓ |
| India data residency | — | — | — | — | ✓ |
| Custom SLA · dedicated throughput | — | — | — | — | ✓ |
| Onboarding and support | |||||
| We build your first automations | — | — | 3 journeys | Quarterly | Programme |
| Migration - we do the work | — | — | ✓ | ✓ | ✓ |
| Onboarding | Self-serve | Self-serve + docs | Guided, 5-7 days | Guided + training | Programme |
| Support | Community | Dedicated | Named AM | Named CSM | |
| Amplifeed branding | Shown | Removed | Removed | White-label | White-label |
| Storage | 250MB | 1GB | 3GB | 25GB | Custom |
Somebody actually sets this up with you
From Business up we migrate your data, build your first three journeys with you and train your team on them. After that you duplicate and edit them yourself, so campaign four doesn't need us.
Book a 20-minute demoJudge us on the one number we have
“We built our entire automation layer in just 15 days. Zero leads slip through anymore.”
The fine print, without the fine print
Is Free really forever?
Yes. No card, no expiry, no trial countdown. Scheduling and your first 2,000 leads are free permanently. We make money when you start messaging those leads.
What exactly is an active contact?
Someone you sent a message to, or who replied to you, in the last 90 days. Storing a contact is free. A list of 80,000 where you messaged 9,000 last quarter bills as 9,000.
Are the prices inclusive of GST?
No. Every price here excludes GST, charged at 18% on top, with a proper Indian tax invoice each month so it is an input credit rather than a sunk cost.
What is one AI credit?
One AI action: a drafted message, a caption, an image, or one answer from your AI Brain. Video costs more and shows the cost before you generate. Credits roll over.
Do I pay extra for automations?
No. Build one journey or fifty. No slot pricing, no per-workflow charge and no limit on active automations on any paid plan.
What if I go over my included limits?
Nothing is cut off and nothing auto-upgrades. Messages and contacts bill at the published rates. Storage and AI credits pause and tell you, so you decide.
Are users really unlimited?
On every plan, including Free. We charge for the platform, not the people using it.
Can I leave whenever I want?
Yes. Month to month on every plan except Enterprise, no exit fee, and your data exports cleanly. We would rather re-earn you every 30 days.
Send us your current tool bill
Twenty minutes, your own numbers. We'll run the same arithmetic against what you're paying now, and you'll see the working either way.